Key words 2

Dominant representation - The most common opinion of a type of person - e.g. a man's dominant representation is being strong and tough

Countertype - someone who does not conform to their stereotype or how they are represented

Areas of the uses and gratifications theory - Social interaction , personal identity, entertainment (e.g. escapism), Information 

What time was 'The Avengers' broadcasted - After the watershed at 9pm

Game company who produced The Lego Movie Video Game - TT Games (which Warner Bros bought out)

Key words 1

 Synergy - Two or more companies working together to produce a product that they ultimately could not have done without one another. 

Passive audience - When the audience do not take in account any information from the media they consume (watch, read, hear, etc) or actively think about what they are seeing or engage at all.


Active audience - When the audience taken account some kind of information from what they are seeing and think about it and engage. They are able to have their own opinion and interpret from the media text.


PSB - Public Service Broadcasting. Funded 75% by the public by their TV licence. The other 25% comes from publications from things such as the radio times or merchandise. Does not have any product placement, no adverts, no sponsorship. Must reflect the diversity of Britain, have high quality and distinctive traits. This applies mainly to the BBC.